01
Make a mark
Explored the symbolism of growth and opportunity to give the name Orchard a clear visual point of view.
Case study / Brand identity
Orchard Recruiting
A brand identity and web design concept for a recruitment and learning platform helping designers grow their skills, find opportunities, and understand what employers need.
The brief
Orchard Recruiting needed a clear identity that could work across a jobs platform, learning content, and practical brand applications. The concept had to feel optimistic, useful, and easy to extend.
Deliverables
01
brand identity
02
web direction
03
print applications
Developing the identity
Orchard Recruiting / Sketches and typographyI explored the Orchard identity through logo sketches and typography. The studies below show the mark taking shape and the type choices that supported the recruitment and learning platform concept.
The identity in motion.
Orchard Recruiting / Logo & processI explored how the Orchard mark could come to life through animation, carrying its fruit-and-leaf shapes into a moving identity. The short loop and longer export show the motion work alongside a screen recording of the design process.
Behind the mark
This screen recording opens up the working process behind the identity, adding context to the sketches and finished logo.
Process
From idea to application
02
Build the system
Developed a flexible identity that could support both career opportunities and learning content.
03
Put it to work
Applied the direction across web, print, and promotional touchpoints so the idea could travel.