Archive / Brand identity

Heeley Nest

A warm identity for a children’s learning environment built around safety, independence, and the idea of a nest as both shelter and place to grow.

Identity Illustration Print
Read the story Watch reel
Heeley Nest project visual
Brand identity
The brief

Heeley Nest needed a logo and identity that could communicate a safe, nurturing environment while giving children room to discover and learn independently.

Deliverables
01
identity
02
brand guidelines
03
print applications

Identity in use

Heeley Nest / Brand applications

I designed the identity and explored its application across colour variations and printed objects. The logo treatments and tote mockup show how the same visual language carries across different uses.

Heeley Nest logo variations in teal, coral and yellow
Logo variations / Colour applications
Heeley Nest logo applied to a white tote bag
Identity application / Tote bag

Typography

Heeley Nest / Brand guidelines

I selected primary and supporting typefaces as part of the brand guidelines, giving the identity a consistent hierarchy for headings and longer information.

Heeley Nest primary typeface shown on a teal background
Primary typeface
Heeley Nest secondary typeface shown on a coral background
Secondary typeface

Process

Building a nest
01

Find the symbol

Looked at the meaning of nest as shelter, meeting place, and a starting point for independent growth.

02

Shape the identity

Developed a warm visual language that could feel reassuring without becoming overly precious.

03

Apply with care

Translated the identity into practical brand and print applications for the people using it every day.

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