Case study / Healthcare communication

Cheswold Park

A multi-part design practice for Cheswold Park Hospital, spanning a research-led website redesign, patient education comics and animation, staff engagement communication, conference banners, and related care-service work.

UX research Patient education Motion Digital
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Cheswold Park project visual
A connected hospital design practice
The challenge

The redesign needed to serve commissioners, job seekers, and friends and family while communicating a sensitive healthcare service with clarity. Research included analytics, competitor review, interviews, personas, user flows, wireframes, and user testing.

The audience
01
commissioners
02
job seekers
03
family / friends

Mapping the journeys.

User flows, sketches and wireframes

I developed user flows, sketches and wireframes to work through the navigation and page hierarchy before refining the visual design. These studies connect the research to the structure of the website.

Existing website / User flow
Existing website / User flow
User journey / Flow study 01
User journey / Flow study 01
User journey / Flow study 02
User journey / Flow study 02
Early page sketches
Early page sketches
Homepage / Wireframe exploration
Homepage / Wireframe exploration
Content structure / Wireframe study
Content structure / Wireframe study

Turning the structure into page designs.

Service information, careers and referrals

I designed layouts for hospital information, everyday life, careers and referrals. The collection shows the main content pages alongside the forms that support an enquiry or application.

Homepage / Hospital information
Homepage / Hospital information
About the hospital
About the hospital
Hospital life / Content layout
Hospital life / Content layout
Careers / Opportunities
Careers / Opportunities
Make a referral / Form design
Make a referral / Form design
Careers / Application form
Careers / Application form

Health Heroes: illustration for patient education.

Illustration / patient education

I created the illustrated patient-education comic with an RMLD nurse, using characters and visual storytelling to communicate health topics. A second volume focused on mental wellbeing and responded to feedback from a patient forum.

Health Heroes Volume 1 illustrated comic presented as a printed booklet
Health Heroes / Volume 1 — Patient education comic

From comic to animation

I also recreated the comic in animation to explore how the story could be shared with patient groups. The film extends the illustration work into another format.

More patient-education work.

Hospital communication

The comic series and animated adaptation each explore a different way to present patient information.

01 / Physical health

Health Heroes

A physical-health comic created with the nursing team for patients with intellectual disabilities.

View Behance project ↗
02 / Mental wellbeing

Health Heroes Volume 2

A second comic focused on mental wellbeing, shaped by feedback from a patient forum and a quieter visual style.

View Behance project ↗
03 / Motion

Health Heroes Animation

An animated recreation of the comic used to test how the story could work for patient groups.

View Behance project ↗

Making internal messages visible.

Hospital communication

I created staff engagement and employee survey animations, adapting hospital communication into short visual sequences. These projects brought my motion skills into internal communication.

05 / Staff communication

Staff Engagement Animation

An internal animation created to support staff engagement and communicate a hospital message clearly.

View Behance project ↗
06 / Survey communication

Employee Engagement Survey

An internal survey animation designed to make employee participation feel more approachable and visible.

View Behance project ↗

Taking the hospital identity to an event.

Hospital communication

I designed pop-up stand banners for an international Psychology & Medicine Conference, translating the hospital’s communication into large-format event artwork.

04 / Events

Pop-Up Stand Banners

Large-format banner artwork created for an international Psychology & Medicine Conference.

View Behance project ↗
Partner project

Neville Lodge was a partner project connected to Cheswold Park Hospital. It explored a related care-service website for commissioners, service users, carers, and potential staff.

View Neville Lodge

Process

How the work was shaped
01

Listening

Identified emotional cues, trust barriers, and information needs within a sensitive service environment.

02

Structure

Reframed the website into a clearer information architecture with a more supportive tone and flow.

03

Page design

I developed the website layouts and form designs around the research, giving service information, careers and referrals their own clear routes.

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